Advanced Performance Shooting started with a dream of sharing low cost, standards based professional training with those folks interested in learning to better defend themselves and their families.  We started our first “retail” product line with our STI/SV grip reductions and custom work on polymer framed pistols like Glock.   Once our friends and fellow shooters started seeing the grips it really took off and virtually every modified polymer frame today reflects our initial work started in 1998.   For several years we travelled to every major shooting event we could get to and the business just kept growing.  We introduced Rudy Project eyewear to the shooting community and that really took off.   But the travel and retail focus of a product other than ours took away from why the company was founded.

We started the “Protective Services”  line of custom kydex holsters in order to fill a gap that all other holsters failed to do, when we realized that if you want to perform at your very best, the gear you choose is important.  We now have a full line of holsters with several options for both style and function.  Every holster design is for a specific purpose/requirement and each one was driven by an operational need and further developed in training, the core of our research and development program.

Everything we do at APS is 110% and everything we take part in becomes a learning experience.  We quickly realized that you must understand the “why” to better execute the “how”.   If we endorse a product it’s because we think it is the absolute best product available of it’s type.  If we offer a service we take pride in the quality of work we do and we charge a fair price for that service.  If we endorse a person or business it’s because they live by the same high standards of conduct that we strive for.

The heart of our business remains firearms training.  The core of our training is our deep desire to see others succeed.  We want to help others learn to better protect themselves and their families, if they want to learn to be better competition shooters we want to help.  If their job requires a firearm we want to help make them the best at their job.  The most important investment we have is our reputation!  We stand by our products, we are extremely proud of our training programs and we are pleased with our position within the firearms community.  If we can do anything to improve our customer service, service after the sale or our overall day to day operation please let us know.